THE ROLE OF EMPLOYER BRANDING IN ENHANCING HUMAN RESOURCE RECRUITMENT AND RETENTION

Abstract

Employer branding's primary objective is to draw in and keep talented workers. Understanding the customs, preferences, and expectations of the company's current workforce helps achieve this. While remaining committed to its objectives, the company gave market expertise, genuine employee involvement, and human capital development top priority. Along with a dedication to sustaining profitability and effective human resource management, it placed a great emphasis on the creation of a corporate culture. We are now investigating more sources that might bolster Donald Decamp's claim that employer branding is more important than a company's image or Simon Barrow's view that employee recognition should be a part of the marketing brand. In order to determine whether the ideas are still applicable, we examine specialized literature as well as the approaches taken by teams operating in this field.